Event Dime

What Drives Indonesian People to Purchase Modest Fashion? The Moderating Role of Religiosity [version 2; peer review: 1 approved, 1 approved with reservations]

Arts & Culture
When:
May 12, 2026 · 7:14 AM
Source:
F1000Research

Purpose This study aims to examine how religiosity moderates the influence of attitude and electronic word of mouth (E-WOM) on purchase decisions in Indonesia’s modest fashion market. It seeks to provide empirical evidence on how cognitive, social, and spiritual factors interact in shaping Muslim consumers’ purchasing behavior. Design/methodology/approach A quantitative research approach was employed using Structural Equation Modeling (SEM) with data collected from 320 Muslim consumers in Jakart

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