Event Dime

Festival Marketing in Tourism Marketing Based on the Local Creative Economy - SLR [version 1; peer review: awaiting peer review]

When:

May 26, 2026 · 8:31 AM

Source:

F1000Research

Background Festival marketing has emerged as a key strategy in tourism marketing, particularly within the local creative economy context. However, a significant research gap remains due to conceptual fragmentation between festival marketing, the local creative economy, and digital marketing, as well as limited understanding of causal relationships between tourist engagement and sustainable economic impacts. Most existing studies remain descriptive and lack an ecosystem-based integrative framewor