Event Dime
The Institutional Black Box of Friction Between Digital Agility Demands and Clinical Bureaucracy in Hospital Social Media Management [version 1; peer review: awaiting peer review]
Arts & Culture
- When:
- May 27, 2026 ยท 9:45 AM
- Source:
- F1000Research
Background In the contemporary healthcare landscape, hospitals face a paradox between the need for digitally agile, emotionally engaging communication and the rigid, risk-averse nature of clinical bureaucracy. While social media enables narrative-based engagement, its implementation in hospitals remains constrained. This study aims to examine how institutional dynamics shape the implementation of narrative content and to explain the gap between audience engagement and observable electronic word-