Event Dime

The Role of Psychological Pricing Strategy in Customer Purchasing Behavior [version 1; peer review: awaiting peer review]

Arts & Culture
When:
June 1, 2026 ยท 11:23 AM
Source:
F1000Research

This study aimed to clarify the role of psychological pricing strategies, specifically the strategies of partial pricing, price increments, price line size, and price line color, in guiding the purchasing behavior of customers of Al-Salam chain stores in Kirkuk Governorate, as represented by its combined dimensions (cognitive response, emotional response, and purchase). The research problem stemmed from the lack of awareness among the management of Al-Salam chain stores in Kirkuk Governorate reg

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    Arts & Culture