Event Dime
TikTok US launches a new app for ‘major cultural milestones’
Arts & Culture
- When:
- June 4, 2026 · 12:40 PM
- Source:
- Spotify to support US grassroots venues via NIVA partnership
TikTok’s US operation is launching a new standalone app, TikTok Pro Events, which it says will “deepen community immersion during major cultural milestones”. It’s starting with the obvious one: the men’s football World Cup, which kicks off this month in the US, Mexico and Canada It will be the focus for the pilot of TikTok Pro […]