Event Dime

TikTok US launches a new app for ‘major cultural milestones’

Arts & Culture
When:
June 4, 2026 · 12:40 PM
Source:
Spotify to support US grassroots venues via NIVA partnership

TikTok’s US operation is launching a new standalone app, TikTok Pro Events, which it says will “deepen community immersion during major cultural milestones”. It’s starting with the obvious one: the men’s football World Cup, which kicks off this month in the US, Mexico and Canada It will be the focus for the pilot of TikTok Pro […]

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    Spotify to support US grassroots venues via NIVA partnership

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    Arts & Culture