Event Dime

From Reactive to Proactive / Positive PR

When:

June 30, 2026 · 7:59 AM

Where:

TAA ONE Conference

Source:

TAA ONE Conference

Jeff McKissack, president of Defense by Design, brought a sobering message to this year’s TAA ONE Conference. In multifamily, often the community reputation drives strong occupancy rates, and yet most management teams inadvertently lose the narrative by not being responsive, leading into reactive PR hands, turning the narrative to someone else. McKissack’s case for proactive…