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Zillow Pushes Back on Google Home Listings Ads Traffic Concerns

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When:
June 18, 2026 · 11:09 AM
Where:
The Close: Real Estate Marketing, Business Development, Lead Generation, Technology, and Team
Source:
The Close: Real Estate Marketing, Business Development, Lead Generation, Technology, and Team

Zillow says Google’s Home Listings Ads won’t immediately threaten portal traffic, but agents should watch how the rollout affects buyer lead spend. The post Zillow Pushes Back on Google Home Listings Ads Traffic Concerns appeared first on The Close.

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