Event Dime

Marketing Seminar Speaker: Carl Mela - Duke University

When:

July 15, 2026 · 7:30 PM

Where:

Virtual

Source:

Events Calendar

Carl F. Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University. He holds an engineering degree from Brown University and a Ph.D. in Marketing from Columbia University. Prof. Mela applies economic and statistical models to measure the long-term effects of marketing activity on brand equity as well as the role of the Internet and new media on consumer and firm behavior. Title: Targeting Information in Ad Auction Mechanisms Abstract: Digital advertising platf