Event Dime
How Much Does a Tony Award Boost Ticket Sales?
Music & Concerts
- When:
- June 5, 2026 · 5:30 PM
- Where:
- Broadway Message Board and Forum
- Source:
- Broadway Message Board and Forum
This has been a tough year for new musicals. Titanique, if the preliminary numbers reported by The Broadway Journal have held up, has yet to have an earning week. Two Strangers (Carry a Cake Across New York) has routinely put up low capacity numbers. Schmigadoon!, though they have shown signs of life at the box office of late, has struggled with capacity and ticket price, leading Johnny Olekinski in the New York Post to quip “[Schmigadoon!’s fans] could be often heard saying “a love letter to Br