Event Dime

Let’s Combat Obituary Spam Together

When:

December 9, 2024 · 7:15 PM

Where:

Funeral Technology Updates, NC

Source:

Funeral Technology Updates

What’s obituary spam? Those from outside the funeral profession are taking advantage of the immense amount of website traffic that obituaries generate. They will create “spam” content to manipulate Google’s algorithms to outrank local funeral homes in searches. They also create obituaries that aren't real because every click has the potential to generate ad revenue. How is obituary scraping legal? Aggregators and scammers are good at skirting copyright laws by changing the content just enough to