Event Dime
What Funeral Businesses Can Learn from the Airline Industry
Business & Networking
- When:
- February 14, 2025 · 8:29 PM
- Where:
- Funeral Technology Updates, NC
- Source:
- Funeral Technology Updates
Sharing Insights from MKJ Marketing Founder Glenn Gould In a recent column for American Cemetery & Cremation, MKJ Marketing Founder Glenn Gould explores an unexpected but insightful comparison—what funeral professionals can learn from the airline industry. Southwest Airlines, known for its affordability and no-frills service, is now adapting its model to attract higher-paying business travelers by introducing assigned seating and comfort upgrades. This shift reflects a key challenge in both indu