Event Dime
How to retain your gym members ... tip 2
Sports & Fitness
- When:
- January 18, 2011 · 12:01 PM
- Where:
- Gym Management Software, NC
- Source:
- Gym Management Software
Encourage socialization between members Did you know that the type of fitness clubs with (anecdotally) the highest member retention rate are tennis clubs? To be more specific… contract tennis clubs where members are given a fixed time to practice, and play against the same people each week. Why? Well, the secret is in the socialization. Working out becomes an excuse to see friends, shoot the breeze, and perhaps enjoy a coffee or drink afterwards.