Event Dime

The Real Reason Personalization Fails: It Was Never The Editor’s Job

Sports & Fitness
When:
June 2, 2026 · 7:48 AM
Source:
Media/News/Publishing

Publishers have been told for years that personalization is the answer to declining engagement and the fight for loyal relationships, yet 84% admit they’re still running generic campaigns. According to Forrester’s 2025 CX Index, 21% of organizations globally saw their customer experience scores decline last year, while only 6% improved. The industry has spent a […] The post The Real Reason Personalization Fails: It Was Never The Editor’s Job appeared first on State of Digital Publishing.

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