Event Dime
Understanding and measuring member experience at your club.
Business & Networking
- When:
- October 2, 2019 · 9:57 PM
- Where:
- Gym Management Software, NC
- Source:
- Gym Management Software
The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others. A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decis