Event Dime
How to Approach Sleeping Gym Members
Arts & Culture
- When:
- October 16, 2019 ยท 9:25 PM
- Where:
- Gym Management Software, NC
- Source:
- Gym Management Software
People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few steps away from canceling the membership. For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing.