Event Dime

The Psychology of the Scroll: Why People Stop (or Don’t) on Social Media Ads

When:

May 26, 2026 · 12:26 PM

Source:

Ripl: Social Media Marketing for Small Businesses

People rarely open social media with the intention of looking at ads. They come to catch up with friends, watch videos, follow creators, or simply fill a spare moment. That means every promotional post or sponsored campaign enters an environment where attention is already divided and moving quickly. For businesses, this creates a challenge that has little to do with budget size or production quality. The real question is simpler: what makes someone stop scrolling? Understanding how people...