Event Dime

Crossing the 90-day barrier: the key to gym member retention

When:

June 9, 2022 · 9:56 PM

Source:

Gym Management Software

Acquisition of new gym members is a feat on its own, but keeping them is the real definition of success. Not only that, studies suggest that attracting and acquiring new customers cost about five times more than keeping existing ones. For this reason, a significant amount of your time and effort should be directed toward membership retention. Boosting customer retention efforts should also boost your net income so it’s a no-brainer why you should consider doing so.