Event Dime
Tony Horton’s Email Tips for Gyms
Sports & Fitness
- When:
- October 20, 2025 · 10:06 PM
- Source:
- Gym Management Software
Lessons in Gym Email Marketing from Fitness Icon Tony Horton: Strategies for Gym Owners What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that success was driven by Horton, who brought a magnetic presence to the screen, and a unique approach to the marketing of his program.