Event Dime

Tony Horton’s Email Tips for Gyms

Sports & Fitness
When:
October 20, 2025 · 10:06 PM
Source:
Gym Management Software

Lessons in Gym Email Marketing from Fitness Icon Tony Horton: Strategies for Gym Owners What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that success was driven by Horton, who brought a magnetic presence to the screen, and a unique approach to the marketing of his program.

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    Gym Management Software

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    Sports & Fitness