Event Dime
Entering the Battlegrounds: Fan labour in PUBG and its connection to the mega-platform
- When:
- May 12, 2026 · 3:45 PM
- Where:
- Getglue e Miso. La gamification contagia il consumo televisivo « G
- Source:
- Getglue e Miso. La gamification contagia il consumo televisivo « G
Argyrios Emmanouloudis (Erasmus University Rotterdam) Download the pdf Abstract This paper explores the dynamic, often exploitative, relationship between fan labour and the video game industry, focusing on the success of PlayerUnknown’s Battlegrounds ( PUBG ). Using platform and user-generated content theory, it examines how fan contributions, such as fan art and gameplay improvement suggestions, contributed to the game’s rise to a best-seller. By analysing fan comments on message boards and off