Event Dime
How Casted Can Help You Use Your Podcast to Drive Your B2B Growth Strategy
Arts & Culture
- When:
- June 2, 2023 ยท 6:57 PM
- Source:
- Beyond Downloads: The New Metrics Driving Podcast ROI in 2025
Compared to other marketing channels, B2B podcasts are quickly becoming one of the biggest drivers of business growth. They show up more consistently as a touchpoint in lead generation and nurturing, and for a SaaS startup, podcasts are the most effective way to make your audience aware of who your brand is and how you can help solve a pain point.