Event Dime
Boosting Sales and Thought Leadership via Podcasting with CIENCE’s Eric Quanstrom
Arts & Culture
- When:
- June 7, 2023 · 10:00 AM
- Source:
- Beyond Downloads: The New Metrics Driving Podcast ROI in 2025
Any successful marketing channel should either be making your audience aware of your brand and how you can solve their pain points or producing thought leadership around the topics that interest your potential customers. The most powerful channel for achieving these goals today is podcasting. However, some brands are reluctant to commit to the channel, in part because they believe brand awareness and podcast engagement are too difficult to measure.