Event Dime

What Growth Industries Can Teach Us About Avoiding Cannabis Marketing Myopia and Industry Stagnation

Arts & Culture
When:
September 4, 2024 · 11:04 PM
Where:
Sevens Awards
Source:
Sevens Awards

By Johanna Bloomquist, Staff Writer, NisonCo We all know that cannabis is a growing industry, and we all hope that growth will continue as legislation catches up with popular opinion. However, the movements of individual markets sow doubt on this assumption. As each state’s regulated cannabis market matures, it eventually reaches a plateau; we can look to Illinois and Massachusetts for recent examples. How can we avoid this seemingly inevitable stagnation? Recently, I read Theodore Levitt’s icon

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