Study: YouTube ads work up to 25% worse than audio

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Study: YouTube ads work up to 25% worse than audio

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When:
December 18, 2025 · 11:33 AM
Source:
YouTube had “1 billion podcast listeners” in Jan

The result of more than a thousand campaigns. Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI https://podnews.net/cc/3200 Visit https://podnews.net/update/youtube-vs-audio-ad-effectiveness for the story links in full, and to get our daily newsletter.

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    YouTube had “1 billion podcast listeners” in Jan

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