Event Dime

Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed

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When:
May 25, 2026 ยท 1:53 PM
Source:
Pressbooks Support Resources

by Jodie L. Ferguson, Ph.D.; Jonathan Ross Gilbert, Ph.D.; Katie Gilstrap, M.B.A.; Suzanne C. Makarem, Ph.D.; Mayoor Mohan, Ph.D.; Butch M. Sarma, M.B.A.; and Cesar Zamudio, Ph.D. A free, open-access... The post Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed appeared first on Pressbooks.

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