Event Dime
Brand Rolls Out with Punch and Pop-ups
Events
- When:
- September 12, 2017 · 12:42 PM
- Where:
- August
- Source:
- Page 1
Brand Rolls Out with Punch and Pop-ups Norfolk State University officials rolled out the new brand including logo, tagline and messaging from August 15-25 using a rolling launch strategy in an attempt to keep the conversation going about its new corporate brand. In the rolling launch strategy, a select group of alumni received a “sneak peek” of the new logo in the mail. The “sneak peek” worked to a great advantage because audiences,… View On WordPress